LVL WOD Gym
Hyrox Training Club Launch
How we helped Wichita's first Hyrox Training Club slash ad costs by 65% and build a thriving fitness community through strategic content and paid media.
$10 → $3.50 Cost Per Lead
65% reduction in ad spend
65%
Ad Cost Reduction
$10 → $3.50 per lead
10K+
Views Per Video
Up from 1-2K
$3.50
Cost Per Lead
Best results ever
100s
Community Photos
Shared by members
Building authority in a new market
When LVL WOD Gym became the first Hyrox Training Club in Wichita, KS, they knew they needed content that matched the energy of their new positioning. They came to me feeling behind in their media presence and wanting a way to build both authority and community.
Together, we created a content system that not only elevated their brand but also fueled growth in multiple areas — from organic reach to paid campaign performance to community engagement.
Our Approach
Content Creation
High-energy video content capturing workouts, community events, and the Hyrox training experience. Content members loved to share, building organic reach and brand awareness.
Strategic Ad Placement
Targeted paid campaigns using our in-house video content as ad creative. By testing audiences and optimizing spend, we drove cost per lead from $10 down to $3.50.
Community Building
Hundreds of client photos captured and shared across social channels, fueling a stronger community identity and turning members into brand ambassadors.
Performance Optimization
Continuous monitoring and optimization of both organic and paid content, reallocating budget to top-performing campaigns and creative variations.
Performance that speaks for itself
Every campaign we run is tracked, measured, and optimized. Here's what the data looked like for LVL WOD.
Cost Per Lead
Paid campaign optimization over 6 months
$10.00
Starting CPL
$3.50
Final CPL
6 mo
Time to optimize
Organic Reach
Views per video over time
1,500 → 10,000+ views
Organic reach per video increased 6.5x through strategic content that members genuinely wanted to share with their networks.
The Community We Built
Key Results
Ad costs dropped from $10/lead to $3.50/lead — the best results they’d ever seen
Organic reach jumped from 1–2K views to 10K+ per video
Hundreds of client photos captured and shared, fueling stronger community identity
Established as the go-to training club in the region through consistent, shareable content
Created campaigns that actually converted while building authentic community engagement
“The content system Engauged Media created for us didn't just improve our marketing metrics—it transformed our entire gym culture. Our members are more engaged, our community is stronger, and our growth has been incredible.”
Josh Galloup
Owner, LVL WOD Gym
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